Shaoshan Village
2022-12-15
Shaoshan Village’s industry, a Red cultural tourism industry chain, has attracted tourists from all over the world, leading to the continued development of cultural and creative products, research and training, residential catering and other business formats. It is also a “green sightseeing” road, with the construction of a pastoral complex in full swing and agricultural supply side reform being promoted.
The proportion of villagers participating in tourism in Shaoshan Village has reached 70%. Not only have nearly 200 homestay inns, catering outlets and travel agencies been opened, but more than 30 cultural, tourism and agricultural products have been developed such as souvenirs, Shaoshan Village mineral water and the Mao’s family food.
“Green sightseeing” is another important way for Shaoshan Village to boost its industrial development. There are nearly 10 village level cooperatives, creating 5 high-quality agricultural product planting bases like figs, Hunan lotus seeds and Zutian rice. “When the mulberries are mature, many tourists come to experience the fun of picking. Over 800 baskets can be sold a day. The base has driven the employment of villagers while stimulating the consumption of the surrounding farmhouses,” said Shen Juping, the person in charge of a mulberry base.
Participating together to leverage idle resources
Walking hundreds of meters along Dishui Cave parking lot, one can travel the same road which Mao Zedong once covered to study. This is one of the projects completed by Shaoshan Village this year, and it is also an important fruit of promoting resources to become assets and assets to become money in the village.
Mao Zedong’s road to study starts from Dishui Cave parking lot and ends at Shiganniang Scenic Spot, with a total length of 8 kilometers. Many teaching modes have been set up along this road to meet the needs of the youth research market as well as the Party and government training market, and to enrich Shaoshan’s educational training products and cultural tourism brands.
Walking hundreds of meters along Dishui Cave parking lot, one can travel the same road which Mao Zedong once covered to study. This is one of the projects completed by Shaoshan Village this year, and it is also an important fruit of promoting resources to become assets and assets to become money in the village.
Land is an important material basis for rural revitalization. How can measures be adapted to local conditions and their own small courtyards be turned into a “garden for income growth”? Mao Wei, a local villager, decided to set up a homestay inn. Despite the ordinary geographical location of his family, many tourists are welcomed through the renovation of the house and environment. Given the COVID-19, Mao Wei began to sell goods online, with more than 100,000 views, and his annual income increased from over 100,000 yuan to over 300,000 yuan.
Efforts have been made to transfer farmland and land to enterprises in the form of overall packaging, revitalize all kinds of protected trademarks of “Shaoshan Village”, lease and entrust some trademark categories for operation, encourage villagers to invest part of year-end benefits in village cooperatives, and concentrate idle funds on tourism resources development. Shaoshan Village has turned farmers into shareholders, transferred land, managed assets and organized farmers, so that sleeping resources can be turned into money for the development of village collective economy.
Sharing together to build harmonious countryside
On November 8, the renovated elderly activity center was very lively. Mao Chunshan, the Party members’ representatives and the mass representatives sat together to talk about the bright future of the village.
Efforts have been made to transfer farmland and land to enterprises in the form of overall packaging, revitalize all kinds of protected trademarks of “Shaoshan Village”, lease and entrust some trademark categories for operation, encourage villagers to invest part of year-end benefits in village cooperatives, and concentrate idle funds on tourism resources development. Shaoshan Village has turned farmers into shareholders, transferred land, managed assets and organized farmers, so that sleeping resources can be turned into money for the development of village collective economy.
Sharing together to build harmonious countryside
On November 8, the renovated elderly activity center was very lively. Mao Chunshan, the Party members’ representatives and the mass representatives sat together to talk about the bright future of the village.
Zhou Aichun, who is over 60 years old, has witnessed the great changes that have taken place in Shaoshan Village over the years. The village clinic is the “health post” closest to the villagers. Last year, some new equipment and facilities were added to the clinic, making villagers feel satisfied.
70% of the collective income of the village was used for the villagers. For example, all the money for the villagers’ cooperative medical care is paid by the village rather than the individual. The village collective gives pensions to the elderly every year. The villagers’ children will be given financial rewards respectively when they enter universities. Every year, the village provides additional subsidies for martyrs’ families and needy villagers.
Furthermore, Shaoshan Village has won many national honors such as the “National Advanced Grass Roots Party Organization”, the “National Civilized Villages and Towns” and the “National Model Village of One Village and One Product”.
