Zhangjiajie’s endeavors for successful Hunan Tourism Development Conference
2022-11-19
Since Zhangjiajie won the opportunity to hold first Hunan Tourism Development Conference, it has been vigorously pressing ahead with the preparatory work, making innovative efforts at industrial projects, tourism services and urban beautification, etc., showing the infinite enthusiasm of Zhangjiajie and welcoming tourists from all over the world.
Lighting up night economy with new look
Zhangjiajie is now even brighter at night, when you can find its main urban area surrounded by gorgeous lights. The Internet-famous scenic areas like the Lishui River, Dayong Ancient Town and Tianmen Mountain shine brightly in the evening.
The warm lights in Dayong Ancient Town illuminate both sides of the Lishui River. On the theme of the “Intangible Cultural Heritage”, the thousand miles of picturesque light show near the Lishui River attracts numerous tourists.
During the lighting renovation project on both sides of the Lishui River, three sections were newly set up. They are the “Dream back to Dayong Ancient Town”, “Tianmen Wonder” and “Red Songs Flow into Heart”, which combine the waterfront, architecture and distant mountains to present a splendid scene.
Nowadays, in addition to watching the “Charming Xiangxi Show”, tourists have more options for night tours in Zhangjiajie.
Dayong Ancient Town is the first ancient urban cultural and tourism complex project in Zhangjiajie that integrates cultural experience, leisure vacation, and architectural art. As a new landmark of urban culture in the central urban area of Zhangjiajie, the newly created epic dramas “Meet Dayong” and “Jump over Zhangjiajie” lead tourists to soak up local historical and cultural landscape unique to Zhangjiajie. During the first Hunan Tourism Development Conference, the first Hunan Intangible Cultural Heritage Expo will also be held here.
On Wuling Mountain Avenue, the 72 Tujia Stilted Buildings Town are dazzling. With the latest 7D holographic display technology in the world, 72 kinds of themed lights are displayed in turn, looking like a Tujia folk custom village suspended in mid-air from a distance.
The 72 Tujia Stilted Buildings Town is divided into three main sections of Tiangong Stilted Building, the Old Street and the 72 Wonderful Villages. It’s worth mentioning that Tiangong Stilted Building Town is 109.9 meters high, renewing the new height of Zhangjiajie City. It was successfully recognized by Guinness World Records as the tallest stilted building in the world.
Stimulating vitality of cultural tourism
Facing the trends of the first Hunan Tourism Development Conference, a large number of key cultural and tourism projects have been set up. Nowadays, they have outlined brand-new landscapes.
Through continuous improvement and upgrade, Zhangjiajie Qixing Mountain Tourist Resort has become a popular tourist destination. The passenger ropeway, the 1520 Viewing Platform, helicopters and hot air balloon projects have been completed and opened, forming a national tourist resort that integrates the functions of featured sightseeing, leisure vacation, health care, outdoor sports, humanistic geological experience, featured agriculture, themed vacation, competition, science popularization and exploration, etc.
The Old Street is a microcosm of the development and change of a city. It is rich in history and culture. Nowadays, the upgraded old street not only retains the traditional architectural style, but also adds Tujia life culture and ethnic elements in accordance with local conditions, highlighting the regional characteristics and attracting many tourists.
Due to the low-lying terrain and severe flooding in the rainy season, there used to be dilapidated infrastructure at Hourong Street, an old street in the downtown area of Zhangjiajie City. After the transformation, Hourong Street has been developed into a “featured pedestrian street” integrating commerce, catering, leisure, entertainment and tourism reception. The closed shops have been reopened, and tourists come in an endless stream.
Zhangjiajie has not only beautified the road environment, but also activated the cultural and tourism resources along the road by innovating the new model of “Rural Road Plus”.
With a total length of 13.9 kilometers, Chayuan Road in Wulingyuan Scenic Area connects Zhangjiajie National Forest Park and is close to Wulingyuan World Natural Heritage. It was recently awarded the title of the “Most Beautiful Rural Road in Hunan Province”.
Along the road, many public facilities such as post stations, viewing platforms, cultural walls and bicycle paths are available, connecting the tourism resources like Chaqi Valley, Kangjin Rock, farmhouses and homestay inns. The village and road environments have been renovated, vigorously boosting the development of the local rural economy.
Nowadays, Wulingyuan Scenic Area has upgraded the whole line of Chayuan Road according to the standard of asphalt concrete pavement of township road and established a complete management system mechanism. It has injected greater vitality into the local homestay industry, field tourism, tea tourism integration, etc.
New services for tourists
Zhangjiajie is committed to creating a more comfortable and secure travel experience for tourists.
In order to meet tourist’s travel needs of “self-driving” and “free-riding”, Zhangjiajie has built Zhangjiajie East Exit Tourist Service Center, which not only opens the online and offline tourism consultation channels, but also integrates customized tourism services to provide “full-line” services for tourists.
Among them, tourism customization contains family travel, holiday tour, outdoor adventure, scientific research, etc. Tourists can sign up in Zhangjiajie tourism electronic contract supervision system through the mobile phone, which greatly ensures the legitimate rights and interests of tourists.
As a key project and observation point of the first Hunan Tourism Development Conference, the tourist service center mainly carries public service functions such as public transport dispatching, emergency epidemic fighting, tourism reception, image square, charging pile and intelligent tourism display.
On November 15, Zhangjiajie Smart Tourism Platform was officially launched, greatly facilitating the “personalized mode of travel” for tourists.
The platform not only integrates all tourism resources within Zhangjiajie City, covering the seven elements of tourism including food, accommodation, transportation, shopping and entertainment, but also boasts a full range of intelligent tourism functions such as ticket (hotel) booking, online specialty shopping, sharing economy and information monitoring. Tourists can have a convenient experience of Zhangjiajie’s tourism through the platform on WeChat.
Zhangjiajie is making every effort to make the first Hunan Tourism Development Conference a resounding success.
