Changsha included in ‘ten cities’ of gastronomy tourism
2023-09-21
Ten cities, ten streets, ten enterprises, and special contribution cases of food tourism were released on the site.
Changsha was selected as one of ten cities, Pozi Street in Tianxin District of Changsha City was rated as one of ten streets, and Changsha Catering Group Changsha Fire God Palace Co., Ltd., Hunan Wenheyou Cultural Industry Development Group Co., Ltd., and Hunan Xincongchu Food Co., Ltd. were included in the list of ten enterprises.
“Tourism plus food” is a new engine for promoting urban economic development.
In recent years, Changsha has focused on the consumption needs of young people and is striving to be an Internet-famous city.
With a favorable business environment and an innovative atmosphere, market entities have been stimulated to explore the mode of “catering plus cultural tourism”, and a group of well-known food tourism brands have been created in Changsha such as Wenheyou and Modern China Tea Shop.
By creating night consumption gathering areas and extending public services, Changsha aims to be a “24-hour city”.
Tourists can experience high-quality food tourism products, real life and happiness in Changsha.
At present, food plays a great role in tourism and leisure experiences. Especially with the increasing number of tourism and leisure projects and the gradual intensification of market competition, food culture with regional characteristic has become an important part of building the core competitiveness of tourism and leisure blocks.
Changsha Pozi Street integrates the tourism industry, market, and food based on its culinary cultural advantages. It has created a unique and charming tourism and leisure block by introducing time-honored brands such as Fire God Palace and Yang Yuxing, as well as cultivating local Internet-famous food brands such as Modern China Tea Shop and Wenheyou.
Changsha Fire God Palace Co., Ltd. has formed a unique innovative model of “temple fair plus food tourism” by integrating culture and food based on its more than 400 years of cultural heritage and more than 100 kinds of characteristic snacks represented by stinky tofu.
The Fire God Palace has provided new ideas for the deep integration and innovative development of culture and tourism.
It is not easy to combine food and culture to create a fashion of urban tourism in the new era, but Wenheyou has made it. It has formed a new typical model of “food plus cultural tourism” from street snacks to folk catering and from traditional culture to trendy culture.
Wenheyou has provided new ideas for creating scenes, telling good life stories as well as promoting the deep integration of culture and tourism, and showcased its “cultural productivity” and “food charm”.
With the rise of mass tourism and the accelerating pace of life, prefabricated dishes have gradually become part of consumers’ life.
In Hunan Xincongchu Food Co., Ltd., prefabricated food is processed, produced, and sold by a green and low-carbon production method to provide customers with a more convenient and reassuring food experience.
Its development shows people the ability of enterprises to implement green production and its influence in the development of food tourism.
