Hunan sees robust recovery in cultural and tourism market
2024-01-05
Increase investment attraction
Since the beginning of 2023, the Hunan Province Department of Culture and Tourism has consolidated the cooperation foundation of cultural tourism and finance enterprises through financial policies, and encouraged emerging financial institutions to support the development of Hunan’s cultural and tourism industry.
During the Second Hunan Tourism Development Conference, a total of 338 key cultural and tourism projects were promoted throughout the province except for Chenzhou, with a total investment of 206.471 billion yuan.
At the 2023 Hunan Culture and Tourism Industry Investment and Financing Conference held in September 2023, 340 key cultural and tourism investment projects in Hunan Province were launched, with a total investment of approximately 332.312 billion yuan and an investment and financing demand of approximately 241.996 billion yuan. Besides, 50 provincial-level major investment projects were signed with a total investment of 23.47 billion yuan and 8 cultural and tourism projects were signed on the site.
The introduction of major investment projects and the injection of large investment funds have provided strong support for the development of Hunan’s cultural and tourism industry. Tourism has largely driven regional economic development with the exploitation of tourism resources, updated infrastructure, and increasing tourism attractiveness.
Explore consumption potential
Increasing tourist flow and stimulating consumption have always been key factors in promoting the transformation of cultural and tourism resources into practical economic benefits.
In order to stimulate the consumption potential of the cultural and tourism market, in 2023, the Hunan Provincial Department of Culture and Tourism issued 20 measures to support the recovery and development of the entire cultural tourism industry, released the incentive measures for inbound tourism, and launched the 2023 Hunan cultural and tourism consumption season, with a total of 100 million yuan of cultural and tourism consumption vouchers distributed throughout the province.
In addition, Hunan has taken some actions and built platforms like the “Youxiangyou” travel service platform, boutique route platform, and Red tourism platform. At the same time, Hunan has promoted the establishment of demonstration zones for the integrated development of culture and tourism, introduced new forms of cultural and tourism consumption, expanded the scale of nighttime cultural and tourism consumption, and created new consumption scenarios to stimulate new demand for cultural tourism.
The Hunan cultural and tourism market in 2023 was booming. The rural cultural tourism festival as well as the “village carnival” demonstration activity was held to promote rural cultural tourism products and destinations, and drive rural revitalization and tourism industry development.
The Hunan international cultural and tourism festival and various tourism development conferences held across Hunan have promoted characteristic cultural and tourism resources and products in various regions, and driven the cultural and tourism consumption.
On December 22, 2023, the Hunan Food Tourism Map was launched. The most popular Hunan tourist snacks, Hunan gold-medal tourist snacks, and 10 Hunan food tourism routes were released. And the Hunan Tourism Snack Market was also opened on the same day.
On December 22, 2023, the Hunan Food Tourism Map was launched. The most popular Hunan tourist snacks, Hunan gold-medal tourist snacks, and 10 Hunan food tourism routes were released. And the Hunan Tourism Snack Market was also opened on the same day.
Since 2023, Hunan has promoted its tourism and food resources, established its brand image, developed the food tourism industry, and activated cultural tourism and catering consumption market through a series of tourism and food promotion activities, food tourism variety shows, food experience seasons, and the China food tourism forum.
From January to September 2023, Hunan received a total of 516 million tourists, with a total tourism revenue of 772.935 billion yuan.
Promote rural revitalization
In June 2023, the National Experience Exchange Conference on Empowering Rural Revitalization through Culture and Tourism was held in Xiangxi Prefecture, at which Hunan Province showcased its experience and achievements in rural revitalization. In recent years, Hunan’s combination of cultural tourism with rural revitalization has been innovative and practical, driving the high-quality development of Hunan’s cultural and tourism industry.
In 2023, Hunan made efforts to promote the construction of key rural tourism villages and towns, and explore the “Hunan model” of cultural tourism empowering rural revitalization based on local conditions. For instance, Hunan has issued a series of documents and conducted thematic research to summarize the eight “Hunan models” of rural revitalization empowered by cultural tourism.
In addition, Hunan has encouraged travel agencies to lead more tourists to tourist attractions on boutique routes in Western and Eastern Hunan. The digital cultural and tourism resources of 689 characteristic villages and towns have been promoted on the “Hunan Boutique Route Cloud Platform” to help villages to attract tourists.
