Hunan receives 14.9137 million tourists during Qingming Festival holiday
2024-04-08
The average length of stay for overnight tourists during the holiday was 1.612 days. UnionPay’s big data modeling analysis shows that the per capita cost for tourists in the province was 404.15 yuan per day. According to calculations, the total expenditure of tourists in the province reached 7.986 billion yuan during the three-day Qingming Festival holiday.
Various tomb-sweeping activities
Various tomb-sweeping activities were carried out throughout the province to commemorate our revolutionary ancestors and inherit the spirit of heroic martyrs.
The themed practice activity of “Our Festival – Qingming” for minors was held in Hengyang City to remember the great achievements of the revolutionary martyrs, and continue their spiritual bloodline.
A memorial ceremony was carried out in the Yuanshenwan Tourist Resort in Hongjiang City of Huaihua City to relive the past Long March days and pay tribute to the revolutionaries.
Characteristic cultural and tourism activities
In order to stimulate the tourism market during the Qingming Festival holiday, the cultural and tourism units in the province launched a series of cultural and tourism activities to enrich the tourism products and upgrade cultural and tourism consumption.
Multiple wonderful exhibitions were held in the Hunan Museum, such as “The Greeks: From Agamemnon to Alexander the Great” and “Youth is Meant for Striving: An Exhibition of Youthful Mao Zedong’s Cultural Relics”.
The Taohuayuan Scenic Area in Changde City launched peach blossom festival activities and planned multiple cultural and tourism activities around cultural inheritance, tourism consumption, and peach blossom appreciation.
A series of customs experience activities such as painting paper kites and making handicrafts were organized at Yiyang Zhenyan Academy and Hu Linyi’s former residence.
Rich intangible cultural heritage activities
With rich folk customs during the Qingming Festival, various regions around Hunan arranged a wide variety of intangible cultural heritage activities during the Qingming Festival holiday.
A learning and experience activity of intangible cultural heritage such as Jinggang Zhizha and Changsha dough figurine was held in the Changsha Intangible Cultural Heritage Exhibition Hall.
The Zhangguying Scenic Area in Yueyang City held ten major folk cultural activities, including forging iron, painting fans, embroidery, spinning, and shadow puppetry.
In Qianyang Ancient Town of Huaihua City, tourists could make sweet green rice balls at the east gate of the scenic area, experience plant coloring at Changling Bookstore, and enjoy performances with friends at the Qiancheng Theater.
Popular rural self-drive tours
Family-oriented short distance self-drive tours became an important trend during the Qingming Festival holiday. Tourists came to rural areas to hike, admire flowers, eat at a farmhouse, take photos, enjoy the countryside scenery, and experience the joy of picking and local culture.
Nanxian County in Yiyang City innovated flower appreciation products and invited marathon enthusiasts to run on a course passing through a sea of flowers.
Yongzhou City launched “Ten Flower Events” activities, and tourists visited major scenic areas such as Tongzi’ao, Zhou’s Family Courtyard, and Nanxi Flower Sea to admire tulips, bauhinia flowers, and cole flowers.
In addition, a Douyin Short Video Competition was held in the Huaihua Grand Canyon to record the beautiful natural scenery in spring.
