2024 Hunan International Cultural Tourism Festival to kick off
2024-05-23

With the theme of “Hello Hunan, Make an Appointment with Zhangjiajie”, the festival aims to promote international tourism consumption of Hunan Province and upgrade its tourism industry.
Wonderful activities like the opening ceremony, the 2024 Ctrip Global Awarding Ceremony and Hunan global tourism market promotion conference will be held to create a global platform for exchanges and cooperation of culture and tourism and accelerate the resumption and development of inbound tourism.
Among them, Ctrip Global Strategic Partner Hunan (Zhangjiajie) Inbound Tourism Conference includes the Hunan inbound tourism development promotion conference, the Hunan tourism accommodation industry promotion conference and the Zhangjiajie cultural tourism promotion conference.

Some units like the People’s Bank of China Hunan Branch, Hunan Airport Group and Alipay will introduce convenient payment methods for inbound tourism, the construction of Hunan’s international routes and inbound tourism routes. Ctrip will release its inbound tourism support program.
It’s worth mentioning that this is the first time that Hunan has become the host city of the Ctrip global strategic partner conference. About 1,000 foreign guests in the high-end tourism industry from more than 50 countries and regions worldwide will be invited to attend, continuously promote Hunan’s cultural tourism image to the world, and help develop Hunan into a world-class destination.
It’s worth mentioning that this is the first time that Hunan has become the host city of the Ctrip global strategic partner conference. About 1,000 foreign guests in the high-end tourism industry from more than 50 countries and regions worldwide will be invited to attend, continuously promote Hunan’s cultural tourism image to the world, and help develop Hunan into a world-class destination.
Together with the whole province, Ctrip will achieve resource docking, conduct investment promotion and establish industrial alliances with its global partners, create demonstration projects for Hunan’s cultural and tourism industry, and empower investment as well as quality and efficiency improvement in Hunan’s cultural and tourism industry.
Ctrip Group’s domestic and foreign tourism resources will be leveraged to invite overseas travel experts to Hunan to promote Hunan’s tourism resources.
A special tourism promotion report in English will be presented on overseas platforms like Tripadvisor and Trip.com, introducing Hunan to visitors around the world.

Through various promotion channels like livestreaming on Ctrip APP, new media of Ctrip and domestic and foreign online media platforms, the global awareness and reputation of Hunan’s cultural tourism industry will be enhanced.
The Hunan International Cultural Tourism Festival has been held 19 times since 2002 and has become one of the well-known cultural tourism activities in China. Over the years, it has recommended Hunan’s cultural tourism resources, enhanced the reputation of Hunan’s cultural tourism and promoted the brand image of “Welcoming to Hunan”.
The Hunan International Cultural Tourism Festival has been held 19 times since 2002 and has become one of the well-known cultural tourism activities in China. Over the years, it has recommended Hunan’s cultural tourism resources, enhanced the reputation of Hunan’s cultural tourism and promoted the brand image of “Welcoming to Hunan”.