Changsha City achieves five-day tourism revenue of 3.3 billion yuan
2023-06-01
In early May, Changsha City arranged over 100 cultural and tourism activities, organized various festivals like Huatian Music Festival, Dawei Mountain Rhododendron Festival, Xingsha Kite Culture Consumption Season, and released 5 tour routes and top 10 scholarly cultural and tourism routes to provide abundant culture and tourism consumption choices for citizens and visitors.
The World Tourism Cities Federation (WTCF) Changsha Fragrant Hills Tourism Summit 2023 was held in Changsha from May 9 to 11, which is the first high-level international conference in Changsha after the full resumption of inbound tourism. To celebrate the complete success of the summit, Changsha also had a musical firework show at night, which attracted numerous citizens and visitors. Besides, the film “Tale of the Night” made a hit, amazing the audience with the prosperity of Changsha’s “nighttime economy”. The series of cultural and tourism activities were launched in Changsha City, and “Internet-famous Changsha” also became a hot search term.
According to the data from Changsha Municipal Bureau of Commerce, during the May Day holiday this year, Changsha City attracted a total of 3.179 million domestic and foreign tourists, with an increase of 148.17% year on year, and the tourism revenue of approximately 3.385 billion yuan. And nighttime consumption accounted for nearly 70% of the total consumption. For the peak consumer flow, some Hunan restaurants extended their operating hours to 24:00 at night, and some barbecue shops even introduced “intelligent skewers”.
In April, the large-scale integrated media event “Ace New Brand” by China Media Group (CMG) was carried out in Changsha City, where CCTV Finance set its night economy observation points on Taiping Street and Chaozong Street as well as in Baiguo Park and New Consumer Research Institute. These old streets are model blocks that combine “tradition” and “fashion”.
According to Zhang Dandan, executive director of Changsha New Consumer Research Institute, The CMG “Ace New Brand” activity could empower Changsha’s night economy and new consumer brands and attracted more entrepreneurs to Changsha to open their first store.
Xiao Qin, a native of Yiyang City, opened her dessert shop in Chaozong Street, which was the first time that Xiao Qin and her husband had opened a baking store offline. In her eyes, Changsha City, a friendly city for young people, is charming. On one hand, there are actually many customer groups in Changsha, and friends from all over the country who come to Changsha like the atmosphere here. On the other hand, the subdistrict and community gave her a lot of confidence at the beginning. For instance, documents such as food circulation permits could be quickly processed for them.
What’s more, the reason why she chose to open her first store in Changsha is that as a popular Internet-famous city, Changsha emphasizes the shaping and promotion of its urban image so as to make the cultural and tourism brands of the city as well as the consumer brands of businessmen win-win. For instance, activities and design full of sense of ritual such as Orange Isle fireworks show, pink zebra crossing, and love traffic lights not only brought customers to merchants but also made Xiao Qin feel happy to do business in Changsha City.
Xiao Qin, a native of Yiyang City, opened her dessert shop in Chaozong Street, which was the first time that Xiao Qin and her husband had opened a baking store offline. In her eyes, Changsha City, a friendly city for young people, is charming. On one hand, there are actually many customer groups in Changsha, and friends from all over the country who come to Changsha like the atmosphere here. On the other hand, the subdistrict and community gave her a lot of confidence at the beginning. For instance, documents such as food circulation permits could be quickly processed for them.
What’s more, the reason why she chose to open her first store in Changsha is that as a popular Internet-famous city, Changsha emphasizes the shaping and promotion of its urban image so as to make the cultural and tourism brands of the city as well as the consumer brands of businessmen win-win. For instance, activities and design full of sense of ritual such as Orange Isle fireworks show, pink zebra crossing, and love traffic lights not only brought customers to merchants but also made Xiao Qin feel happy to do business in Changsha City.
Lamp blown glass, a national intangible cultural heritage item, is that glass tubes are made into a butterfly hairpin, ring, creative ornaments with a series of processes like bending, blowing and pressing after being locally heated, which is one of the main businesses of 26-year-old Zhang Jingchao from Qing Hai Province who now opens a store in Taiping Street. There are over 40 hand-made experience projects in this large handicraft workshop covering an area of 260 square meters like lamp blown glass, silver jewelry, pottery and folding fans, which show the combination of intangible cultural heritage and modern art in the historical block.
The Taipingli cultural and creative market where Zhang Jingchao opened his store is a three-story building renovated from a sugar and wine factory in the 1980s. Now it, gathering art museums, creative shops, and art spaces, has become a new must-visit place for many tourists. In Zhang’s opinion, scenic spots and public cultural spaces that are open to the public for free like Taipingli attract numerous visitors and motivate young people to be creative. Zhang said, “what we want to do is to provide them with an additional reason to come to Changsha and increase their stay time in the city.”
The Taipingli cultural and creative market where Zhang Jingchao opened his store is a three-story building renovated from a sugar and wine factory in the 1980s. Now it, gathering art museums, creative shops, and art spaces, has become a new must-visit place for many tourists. In Zhang’s opinion, scenic spots and public cultural spaces that are open to the public for free like Taipingli attract numerous visitors and motivate young people to be creative. Zhang said, “what we want to do is to provide them with an additional reason to come to Changsha and increase their stay time in the city.”
