Food program promotes Hunan cuisine
2023-09-04
Each episode of the program is 30 minutes long, and Wang Han, Shen Mengchen, and Wu Zelin form a team to explore the unique cuisine of 13 cities and 1 prefecture in Hunan.
Create a new map of Hunan cuisine
On the latest released poster of the program, dishes such as spicy crayfish, braised pork, spicy salted duck, Jinshi beef noodles and stinky tofu, which are famous throughout the country, make one’s mouth water.
The main orange red color tone of the poster highlights the spicy flavor of Hunan cuisine. Yueyang Tower and Aiwan Pavilion in the distance symbolize the profound historical and cultural heritage of Hunan.
The program tries to present the beauty of Hunan to the audience with the unique mode of “food + culture”. It is the culture and people behind the food that make it attractive and unforgettable.
In addition to these classic Hunan dishes, there are many palatable food around Hunan that are not yet well-known to foodies across the country.
The program has fully explored and introduced the most representative and authentic food as well as enchanting scenery of each region, waiting for you to discover.
Present new creative Hunan cuisine during culinary journey
As one of the eight major Chinese cuisines, Hunan cuisine has long been famous. Most people find Hunan cuisine spicy. In fact, Hunan food is far more than spicy.
In each episode of the program, you will learn about the characteristic Hunan flavors of different regions, like Yingyang’s 24 dishes with sour, sweet, bitter, spicy, and salty flavors, Lou Di’s delicious beef noodles, Yueyang’’s original and authentic seafood, and Xiangtan’s boiled live fish.
This food journey is definitely eye-opening. Moreover, the stories of food inheritance and innovation shared by shop owners can also help viewers understand how Hunan cuisine incorporates various regional flavors, embraces diversity, and constantly seeks new explorations, which is also the reason why Hunan cuisine can maintain its vitality.
Promote consumption through delicious food
The food exploration team not only takes the audience to taste Hunan flavors, but also introduces historical stories and natural geographical features of the birthplaces of the food.
At the fourth and fifth stop of food exploration in Yiyang and Yueyang, the team will not only leisurely experience the unique folk customs among the green mountains and rivers, but also explore Dongting Lake by taking the fishery patrol boat.
Behind each unique dish is the enthusiasm, simplicity, and entrepreneurial spirit of the Hunan people. The restaurant owners will share their entrepreneurial stories in the program.
They warmly invite the team to taste their food, eagerly anticipating the guests’ full marks and praise. When Wang Han returns to his hometown Xiangtan, he is greeted with hospitable villagers. During the recording, Shen Mengchen enthusiastically interacts with passers-by and makes heart gestures, creating a joyful atmosphere.
The program will promote consumption, boost the cultural and tourism industry and enhance the brand image of Hunan cuisine by introducing tasty food. Audience are welcome to watch the program on time.
