Hunan’s ICH goes viral through livestreaming
2023-03-16
In recent years, listening to Hunan’s operas and instrumental music in the livestreaming room has become a hobby of many netizens. According to the data, Hunan Flower-drum Opera, Guzheng and crosstalk are the top three kinds of ICH artistic performances that the “post-00s” like.
Zhang Zheng, vice president of the School of Journalism and Communication of Tsinghua University, believes that the ICH livestreamers garner the material and spiritual support from the audience with their own skills, which can encourage more people to inherit ICH. The audience expresses their love for the ICH items by giving likes and rewards, which can help ICH go viral.
“In the past, some local ICH failed to be spread in an innovative way, which was the reason why they gradually lost their vitality over time,” said Zheng Zili, researcher of Hunan Academy of Social Sciences. Livestreaming is an effective way to revitalize ICH.
Zhang Zheng, vice president of the School of Journalism and Communication of Tsinghua University, believes that the ICH livestreamers garner the material and spiritual support from the audience with their own skills, which can encourage more people to inherit ICH. The audience expresses their love for the ICH items by giving likes and rewards, which can help ICH go viral.
“In the past, some local ICH failed to be spread in an innovative way, which was the reason why they gradually lost their vitality over time,” said Zheng Zili, researcher of Hunan Academy of Social Sciences. Livestreaming is an effective way to revitalize ICH.
Cao Min, deputy secretary-general of the Guzheng Art Committee of Hunan Nationalities Orchestra Society and livestreamer of Guzheng on Douyin, said that some online audience will gravitate to the theatre after watching the brilliant performances presented by folk musicians in their livestreaming rooms, which can promote the sustainable development of ICH.
This salon is the first session of a national tour for Douyin’s ICH livestreamers. In the next step, the Salon for ICH Livestreamers will be held in Hubei, Sichuan and other provinces, inviting local research institutions, media and livestreamers to discuss the dissemination and inheritance of ICH.
This salon is the first session of a national tour for Douyin’s ICH livestreamers. In the next step, the Salon for ICH Livestreamers will be held in Hubei, Sichuan and other provinces, inviting local research institutions, media and livestreamers to discuss the dissemination and inheritance of ICH.
