‘Liling Ceramics’ honored for trademark brand value enhancement
2024-01-19
The trademark brand value enhancement action aims to accelerate the construction of a strong intellectual property country, implement the trademark brand strategy, promote the enhancement of enterprise and regional trademark brand value, and support high-quality economic development.
The production of Liling Ceramics began in the Han Dynasty, developed in the Song Dynasty and flourished in the Qing Dynasty, with a history of nearly two thousand years. In modern times, Liling underglaze-colored porcelain was produced, and the work of the Lentil and Double Bird vase won the golden award at the Panama Pacific International Exposition held in 1915, representing the “peak of Eastern ceramic art”. After the establishment of the People’s Republic of China, Liling produced porcelain ware for national banquets, national exhibitions and national gifts.
Nowadays, there are more than 1,500 upstream and downstream enterprises in the ceramic industrial cluster in Liling County, with nearly 200,000 employees. Liling Ceramics has more than 4,000 varieties of products covering daily porcelain, industrial porcelain and art porcelain, and has become the pillar industry of Liling.
In addition, “Liling Ceramics”, “Liling Underglaze-colored Porcelain”, and “Liling Red Porcelain” have been rated as the national geographical indication certification trademarks, and “Liling Ceramics” has been honored as a national geographical indication product.
Liling Ceramics is becoming more and more popular, which also witnesses the development of Liling.
