2024 Hunan Online Lunar New Year’s Shopping Festival launched
2024-01-23
During the event, various regions of Hunan set up venues for the Lunar New Year’s shopping festival based on regional characteristics to provide consumers with rich and diverse choices. For instance, Zhuzhou City launches live streaming activities to promote 30 regional specialty products and 15 regional specialty food products. Chenzhou City carries out a series of activities such as the Chenwei Season and Selection Season.
During the festival, e-commerce platforms like Taobao, JD, Douyin, and Prosperity And set up online and offline platforms to meet the diversified needs of consumers.
At the launch ceremony, the “2024 Hunan Online Lunar New Year’s Shopping Festival Consumption Map” was launched to provide consumers with a convenient and comprehensive shopping guide, with high-quality New Year goods from more than 100 brand enterprises across the province, covering various products such as agricultural specialty products, home appliances and home furnishings, clothing and textiles, health supplements, and domestic trendy products.
