Hunan’s cultural tourism market booms during Spring Festival holiday
2024-02-20
Hunan achieved impressive results in the cultural tourism market during the Spring Festival holiday. 952 cultural tourism units in the province monitored through big data received a total of 12.8312 million tourists, a year-on-year increase of 52.04%.
Tourists couldn’t buy one admission ticket to some scenic areas in Hunan during the holiday. The Yuelu Mountain-Orange Isle Scenic Area required tourists to make an appointment in advance. The Tianmen Mountain once again made the list of popular scenic areas in Hunan on the Qunar platform, and the cableway tickets of the scenic area were sold out in half a day. Ding Yunjuan, deputy manager of the Marketing Department of the scenic area, said that it received about 230,000 tourists during the 8-day holiday.
Fenghuang Ancient Town, which has been rated as a national 5A scenic area recently, carried out 106 cultural tourism activities, and received 894,000 tourists, achieving a good start in the Year of the Dragon.
Changsha became one of the sub venues of CCTV Spring Festival Gala and drew the attention of the audience nationwide. And the Spring Festival fireworks show staged on both sides of the Xiangjiang River attracted a large number of citizens and tourists.
According to data released by the Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, the Changsha sub-venue, open to the public for free during the holiday, attracted about 40,000 citizens and tourists from February 12 to February 17, which also benefited the surrounding cultural and tourism venues. The Changsha Museum received 74,483 visitors in 6 days. The Intercontinental Hotel nearby experienced a busy scene. “The rooms were almost full on the evening of Chinese New Year’s Eve, and it’s the peak period from the third to seventh day of the first lunar month,” said a manager of the hotel.
Besides, other places in Changsha were also well-liked. As of February 17, the 26 scenic areas monitored in the city received a total of 1.6753 million visitors, with the revenue of 53.4227 million yuan, a year-on-year growth of 11.84% and 9.56% respectively.
According to Ctrip, tourism order volume for the Spring Festival holiday in Changsha increased by 66% year on year, and admission ticket order volume was more than twice year on year.
According to Fliggy, hotel bookings in Changsha increased more than twice compared to 2019. The Wuyi Square Business District in Tianxin District received a total of 4.794 million visitors. The Changsha Huangxing Central Plaza Branch of Chef Fei had nearly 2,000 tables of guests throughout a day. There were also nearly 300,000 diners in Changsha Wenheyou during the Spring Festival holiday.
Meanwhile, traditional Chinese operas such as Huagu Opera, Hunan Opera, and Baling Opera were frequently performed, and traditional cultural activities such as temple fairs, long-table banquets, and lion dances were held.
In the Year of the Dragon, there were various dragon dance performances staged like Rucheng burning incense dragon dance and Chengbu hanging dragon dance. With rich local characteristics, those dragon dances allowed people to experience the charm and magic of traditional customs. In addition, intangible cultural heritage items and folk projects such as flower lanterns, Tujia folk songs, and dragon boat making were showcased, making people excited.
156 themed exhibitions attracted people to celebrate the Chinese New Year in museums. The Hunan Museum prepared seven major exhibitions, extended the opening hours for the first time during the Spring Festival holiday, and increased the number of visitors by 5,000 per day. 30 museums across the province, including Changsha Museum, Zhuzhou Museum and Changde Museum, introduced the Jia Chen Dragon Year Zodiac Cultural Relics Exhibition to help people understand the cultural connotation of the dragon in China.
Many villages in Hunan held their own village galas, creating a lively festive atmosphere of the Chinese New Year, showcasing the growing cultural confidence.
