First Shaoshan Flower Festival kicks off
2023-03-20
The Flower Festival is one of the traditional Chinese festivals, which originated in the Eastern Zhou Dynasty. Since ancient times, it has been jointly known as Huazhao Yuexi (beautiful days and nights with moon and flowers), together with the Mid-Autumn Festival. It is a unique festival that only belongs to spring and the flowers.
This event was aimed at creating a rural characteristic tourism brand of Shaoshan City.
At the opening ceremony, the ambassadors of the World Cultural Tourism Promotion made a stunning appearance as the “Twelve Gods of Flower”, showing the beauty of Chinese etiquette culture and Hanfu.
At the festival, the organizers mainly focused on the “Twelve Gods of Flowers” to continuously create IP activities and popular products, enrich the new business formats of cultural tourism, and trigger the spring outing boom.
At the opening ceremony, the ambassadors of the World Cultural Tourism Promotion made a stunning appearance as the “Twelve Gods of Flower”, showing the beauty of Chinese etiquette culture and Hanfu.
At the festival, the organizers mainly focused on the “Twelve Gods of Flowers” to continuously create IP activities and popular products, enrich the new business formats of cultural tourism, and trigger the spring outing boom.
There will also be activities such as the parade to appreciate the Chinese traditional clothes, the Chinese style market plus Shaoshan agricultural specialty product exhibition, and a short video competition called “I am the God of Flowers”. The ambassadors of the World Cultural Tourism Promotion will take a Red study tour of Shaoshan.
