Colorful cultural and tourism activities held to attract tourists during upcoming Spring Festival
2024-01-25
The reasons why Changsha is one of the sub-venues of the 2024 Spring Festival Gala are the continuous improvement of the city’s image, the continuous upgrading of the city’s quality, the continuous efforts made to strengthen cultural industry, and boost cultural tourism consumption, the improvement of cultural tourism services, as well as a series of innovations and measures.
Changsha City will work together with the Spring Festival Gala crew to present a wonderful cultural feast for Chinese people around the world, and contribute Changsha’s strength to telling China’s stories well and showcasing the beauty of Chinese civilization.
Changsha is one of the first batch of historical and cultural cities in China, with honorary titles like World Capital of Media Arts and Culture City of East Asia. The Xiangjiang River passes through the city. Changsha is also home to famous scenic spots such as Yuelu Mountain and Orange Isle.
Changsha is an Internet-famous city. In recent years, Changsha’s urban popularity has been rising. It has listed as one of the top 100 Internet-famous cities for China’s fashion economy, one of the top ten cities that attract young people most, and one of China’s top ten beautiful cities. Changsha has been selected as the happiest city in China for 16 consecutive years, making it more attractive and unique.
Changsha has always been listed as a popular tourist destination. In recent years, during holidays, the tourism market has been booming. The admission tickets of Yuelu Mountain and Orange Isle are often fully booked, and there are often long queues in front of most Internet-famous shops. More and more people come to experience the beauty of Changsha.
In 2023, the city received 195 million tourists and generated tourism revenue of over 219.305 billion yuan, an increase of 43.99% and 51.21% year on year respectively.
According to big data modeling analysis, Changsha received over 6.0965 million tourists during the 3-day New Year’s Day holiday of 2024.
Changsha is a dreamy city. There appear many new consumption brands like Wenheyou and Modern China Tea Shop, and there are Internet-famous photo spots everywhere.
Changsha is remembered by many people for its happiness, which comes from the vitality of a city, its constant creation of miracles, and its burst of surprises. The changing Changsha is stunning.
Changsha Huanghua International Airport became the largest airport in Central China in 2022, with the highest throughput among the six provinces in Central China. Chongqing-Changsha-Xiamen Railway, Beijing-Guangzhou High-Speed Railway and Shanghai-Kunming High-speed Railway pass through the city. And various cultural and tourism projects have emerged. Changsha has achieved a leap from a tourism resource city to a tourism industrial city.
Changsha has worked to innovate activities, business formats and experience projects, and enhance the reputation and popularity of the city.
The 2024 “Culture into Homes, Live-streaming the Spring Festival in My Hometown” campaign was launched at Fire God Palace Plaza on the evening of January 18, providing colorful experiences for citizens and tourists.
There will be various cultural and tourism events such as ICH performances, carnivals in scenic areas, and preferential cultural activities, allowing citizens and tourists to spend a unique Chinese Lunar New year in Changsha.
In Changsha, there are wonderful performances and fashion night market. Tanhe Ancient City, the first Zhou culture theme park in China, will launch the “Carnival of China’s Spring Festival” event.
Hunan Botanical Garden will hold the world’s famous flower ecological culture festival and flower exhibition in winter.
Other unique hot spring themed activities such as praying for blessings for Chinese New Year and Dragon Palace flash mob performances will be launched at Zilongwan Hot Spring Resort and Huitang Golden Sun Hot Spring Farm.
Fireworks, originating from Changsha and passed down for thousands of years, are the most romantic presence in this city. Fireworks shows are often staged at Liuyang Sky Theater, the ancient town of Tongguan kiln, Window of the World, HB Film Town and Changsha Fantawild, creating a strong festive atmosphere.
Especially during the Spring Festival period, the first Changsha Lantern Festival will be held in Changsha, integrating the characteristics of Changsha City and bringing the public an immersive new experience of the lantern festival.
Major venues in Changsha will also carry out cultural activities with the theme of the Spring Festival, including exhibitions, performances and folk experiences. A series of Spring Festival promotional activities will be launched to promote new cultural and tourism activities, new routes, new locations and new business formats to citizens and tourists in Changsha.
