3rd Jingzhou Tourism Development Conference kicks off
2024-03-27

It’s a unique cultural and tourism conference that integrates sightseeing, outdoor photography, live streaming promotion, and intangible cultural heritage performances, attracting numerous tourists.
At present, 6,000-mu (400 hectares) pear trees in the Jingzhou National Forest Park are in full bloom, drawing thousands of tourists to enjoy flowers, take photos, and do live streaming.

Next to the pear garden, various programs like Miao songs, Dong lusheng, and Dong pipa were staged, bringing visitors a unique intangible cultural heritage audio-visual feast.
Jingzhou is the hometown of poria cocos, waxberries, and Nan bamboo in China. Live streamers were invited to lead young netizens to view flowers, enjoy intangible cultural heritage, and discover delectable food online, with a total of over a million viewers. They also visited the Jingzhou Industrial Park and scenic areas at 3A-level or above to learn about characteristic industries such as poria cocos and Nan bamboo, and promote intangible cultural heritage projects such as Miao and Dong brocade and carved preserved fruits.
Jingzhou is the hometown of poria cocos, waxberries, and Nan bamboo in China. Live streamers were invited to lead young netizens to view flowers, enjoy intangible cultural heritage, and discover delectable food online, with a total of over a million viewers. They also visited the Jingzhou Industrial Park and scenic areas at 3A-level or above to learn about characteristic industries such as poria cocos and Nan bamboo, and promote intangible cultural heritage projects such as Miao and Dong brocade and carved preserved fruits.

In recent years, Jingzhou has created brand festivals such as “Waxberry Festival”, “Feishan Cultural and Tourism Festival”, and “Siba Girls Festival” based on its ecological and cultural tourism resources to promote the high-quality development of the cultural and tourism industry.
