Zhijiang launches night tour project to boost tourism
2023-05-15
Recently, media workers of “the 2023 ASEAN countries’ major media’s travel to Huaihua” went to Zhijiang Dong Autonomous County, the “City of Peace”, to learn its history and modernization development, and experience the cultural charm of the Dong ethnic minority.
Tourists from all directions come here to see the immersive light show. This year, as the Heping Lake night tour project was launched, Zhijiang, the charming county integrating the immersive night tour, island customs and delicious food, has attracted a great number of tourists from home and abroad.
Known as “the strategic gateway of the State of Chu as well as Yunnan Province and Guizhou Province” since ancient times, Zhijiang boasts a profound history and rich culture. The Heping Lake night tour is centered on Zhijiang’s thousands of years of historical, ethnic and peace culture. It inherits the Dong culture, connects the water and land cultural scenic spots, and seeks to build the Zhijiang section of the Wushui River into a tourist destination on the water.
The Heping Lake night tour adopts a panoramic compound night tour mode integrating the water and land light and shadow show on the theme of “Encountering the City of Peace”.
The first phase of the Heping Lake night tour project is about 3 kilometers long, lasts about 40 minutes, and passes through 11 attractions such as Longjin Wind and Rain Bridge, Heping Bridge, and Tianhou Temple. The old buildings on both sides of the river become the projection screens to vividly display Zhijiang’s long history and enchanting Dong customs in six chapters through “digital technology” plus “night tour”, painting a beautiful picture of the harmonious co-existence of people and water”.
The first phase of the Heping Lake night tour project is about 3 kilometers long, lasts about 40 minutes, and passes through 11 attractions such as Longjin Wind and Rain Bridge, Heping Bridge, and Tianhou Temple. The old buildings on both sides of the river become the projection screens to vividly display Zhijiang’s long history and enchanting Dong customs in six chapters through “digital technology” plus “night tour”, painting a beautiful picture of the harmonious co-existence of people and water”.
Tianhou Temple, built during the reign of Emperor Kangxi of the Qing Dynasty, is the largest Mazu Temple in inland China, and was also the venue of the chamber of commerce of Fujian merchants in Zhijiang at that time. The buildings in the temple are of a wooden structure, facing east and distributed on three axes in the shape of a rectangle. The architectural style is quaint and elegant, imposing and magnificent. What is more amazing is the unique blue stone arch with a wood-like structure and a hip-and-gable roof , which is built using the craft of the national intangible heritage project “Yuanzhou Stone Carving”. The arch is 11 meters high and 6.3 meters wide.
There are 95 vivid works carved on the arch, including Luoyang Bridge, flowers, plants, animals and humans, which are typical of the architectural technology of folk stone carving during the Ming and Qing dynasties. Some works are derived from the stories in history and of famous people, integrating the coastal culture of Fujian Province and Hunan culture.
Tianhou Temple is a witness to ancient Yuanzhou’s history and Zhijiang’s prosperity as an important town of commerce and trade in the past. At night, the “Encountering the City of Peace” is staged at Tianhou Temple, drawing a successful end to the Heping Lake water night tour project.
As the 307th International City of Peace, Zhijiang sets up the IP of the City of Peace with themed night tours, heating up its nighttime economy, and forming the day and night tourism pattern. Zhijiang is upgrading consumption and creating cultural value through the mode of “culture plus business forms”. Zhijiang, a border town inhabited by the Dong people, will see a boom in tourism in its scenic spots when holidays come.
There are 95 vivid works carved on the arch, including Luoyang Bridge, flowers, plants, animals and humans, which are typical of the architectural technology of folk stone carving during the Ming and Qing dynasties. Some works are derived from the stories in history and of famous people, integrating the coastal culture of Fujian Province and Hunan culture.
Tianhou Temple is a witness to ancient Yuanzhou’s history and Zhijiang’s prosperity as an important town of commerce and trade in the past. At night, the “Encountering the City of Peace” is staged at Tianhou Temple, drawing a successful end to the Heping Lake water night tour project.
As the 307th International City of Peace, Zhijiang sets up the IP of the City of Peace with themed night tours, heating up its nighttime economy, and forming the day and night tourism pattern. Zhijiang is upgrading consumption and creating cultural value through the mode of “culture plus business forms”. Zhijiang, a border town inhabited by the Dong people, will see a boom in tourism in its scenic spots when holidays come.
Weichu Winery Sightseeing Park is a comprehensive chateau integrating grape planting, wine making, grape wine themed cultural tourism and leisure vacation. It is a national 3A tourist attraction with picturesque scenery. Here, you can enjoy camping, the campfire party and a leisure time in spring.
Weichu Winery Sightseeing Park continues to enrich the winery’s business forms, and does a good job in the integration of primary, secondary and tertiary industries. At present, it has developed into a Hunan provincial demonstration enterprise integrating the three industries and a provincial characteristic modern agricultural industrial park.
In 2022, Weichu Winery Sightseeing Park passed the landscape value assessment for a 4A scenic area. In addition, Weichu Winery has also actively led the Dong people to increase their income. It directly helped 3,461 people out of poverty, and pays nearly 800,000 yuan of dividends to the people lifted out of poverty every year.
Booming tourism brings prosperity to other industries, promotes employment, and helps people to get rich. Zhijiang is focusing on building itself into a first-class tourism and holiday destination in China, carrying out tourism publicity and marketing activities in an all-round way, actively creating its image brand and tourism slogan, and promoting the deep integration of cultural and tourism industries.
