The first Hunan Tourism Development Conference was hosted by Hunan Provincial Party Committee and Provincial People's Government, undertaken by Zhangjiajie Municipal Party Committee, Zhangjiajie Municipal People's Government and Hunan Provincial Department of Culture and Tourism, and co sponsored by member units of the organizing committee of the first Hunan Tourism Development Conference.

The conference aims to achieve the goal of "holding a conference and prospering a city", implement a number of projects that can be put into practice and achieve results, narrow the gap between the scenic area and the scenic city, improve the infrastructure, improve the comprehensive development capacity and overall construction level of Zhangjiajie's tourism, and accelerate the building of Zhangjiajie into a world-class tourism destination. A set of efficient meeting mechanism was formed, a set of policies and measures were introduced, a number of new tourism formats and products were promoted, a number of tourism brands were polished, a series of new tourism promotion models were innovated, and a new path of tourism recovery and development was found under the control of normalized epidemic diseases, so as to achieve the comprehensive development and overall improvement of the tourism industry in the south of the lake, and make Hunan tourism sing in China and go global.

·Slogan：The fairyland Zhangjiajie, the peak fans the world

·Logo of the first Hunan Tourism Development Conference

The logo of the first Hunan tourism development conference is composed of four small peaks and three large peaks combined with auspicious clouds. The four small peaks are the prototype of Yubi peak of Tianzi mountain in Zhangjiajie, representing the comprehensive development of the whole region tourism in our two districts and two counties. The three big peaks represent the three thousand strange peaks in Zhangjiajie and the meaning of "three living things". The auspicious clouds in the peaks float upward, which represents the positive and high-quality development of Zhangjiajie.

·Introduction to the mascot of the conference

The design inspiration of the giant salamander baby comes from the giant salamander. The giant salamander is commonly known as the giant salamander. It is a national second-class aquatic wild animal. Zhangjiajie is the most important place of origin of the giant salamander in China, and it has the first National Nature Reserve of the giant salamander. In the process of "salamander baby" creation, the creation team first personified the giant salamander. There was a small baby in the giant salamander, and it was transformed into a soft and cute baby salamander, which reflected the concept of harmonious coexistence between human and nature. The overall color was designed as bright yellow, like the rising sun, implying the vigorous vitality of the tourism development conference.

The scarf worn by the salamander baby is Xilan Kapu, a kind of Tujia brocade. In Tujia language, "Xilan" means bedding, "Kapu" means flower, and "Xilan Kapu" means flower bedding of Tujia people. People often use the word "soil" before the "flower bedding" to indicate the ethnic characteristics of the Tujia nationality contained in this folk art. The earth flower bedding is cherished by the Tujia people and is the crystallization of wisdom and skills. It is called the "flower of Tujia". According to the Tujia custom, Tujia girls will make beautiful "xilankap" as dowry on the loom when they are very young, that is, earth flower bedding.

The shape design of the mountain doll is inspired by the unique mountain peak in Zhangjiajie. Its head shape is transformed from the Chinese pictograph "mountain"; The "three thousand strange peaks" in Zhangjiajie are evolved into two legs of the mountain doll. From a distance, the peaks converge, which also means that the mountain doll grows in this magical land. The patterns on the brim of the mountain doll's hat are also decorated with Xilan Kapu patterns, reflecting the unique folk customs of the Tujia people in Zhangjiajie. The overall image of the mountain doll is firm and lovely, and the body is mainly in lake blue, implying the original eco-tourism environment of Zhangjiajie.